Content writing and SEO are new generation jobs in Information Technology. This paper give a basic idea about content writing, its scope, general jobs of a content writer, basic qualifications, challenges, opportunities etc. The scope of the study is limited to three districts of Kerala state and sample of the study are the content writers of various companies. The main objective of the study is to identify the information seeking behaviour and the source of information chosen by content writers for writing topics. Results show that 70 % of the content writers are female and that 43.33 percentage of content writers were seeking information for new ideas. Libraries, blogs, and books are the main sources of information for content writers. 31.67 percentage of content writers are graduates and 41.67 percentage are post graduates and 21.66 have above post graduate qualifications.