International Journal of Computer Science & Engineering Technology

ISSN : 2229-3345

Open Access
Open Access

ABSTRACT

Title : Web User Session Cluster Discovery Based on k-Means and k-Medoids Techniques
Authors : Zahid Ahmed Ansari
Keywords : web usage mining; k-means clustering; k-medoids clustering
Issue Date : December 2014
Abstract :
The explosive growth of World Wide Web (WWW) has necessitated the development of Web personalization systems in order to understand the user preferences to dynamically serve customized content to individual users. To reveal information about user preferences from Web usage data, Web Usage Mining (WUM) techniques are extensively being applied to the Web log data. Clustering techniques are widely used in WUM to capture similar interests and trends among users accessing a Web site. Clustering aims to divide a data set into groups or clusters where inter-cluster similarities are minimized while the intra cluster similarities are maximized. This paper describes the discovery of user session clusters using k-Means and k-Medoids clustering techniques. These techniques are implemented and tested against the Web user navigational data. Performance and validity results of each technique are presented and compared.
Page(s) : 1105-1113
ISSN : 2229-3345
Source : Vol. 5, Issue.12

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