International Journal of Computer Science & Engineering Technology

ISSN : 2229-3345

Open Access
Open Access

ABSTRACT

Title : CRM Based On Naive-Bayesian Classification
Authors : Ruma Panda, DR. A. N. Nandakumar
Keywords : Data Mining, CRM, Naive-Bayesian Classification
Issue Date : Jul 2016
Abstract :
CRM is a combination of several components. The companies can process the customer information before beginning the process. Companies can acquire about their customers through their internal customer information or they can purchase data from outside sources. So this paper mainly focused for issuing the beneficial card to get the concession in CRM field using Naive-Bayesian classification. It is very important to classify customers automatically and effectively to get the concession based on their relevant documents in the generation of card.
Page(s) : 343-348
ISSN : 2229-3345
Source : Vol. 7, Issue.07

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